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Writing Better Job Descriptions

A well-written job description helps candidates quickly understand your opportunity and can significantly improve the quality of applications you receive on OnlineJobs.
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Clear, transparent, and detailed listings also perform better in search results and build more trust with candidates.


Start With a Clear Job Title

Your job title should accurately describe the role.

Good job titles are:

  • Clear

  • Specific

  • Easy to understand

Examples:

  • Customer Support Representative

  • Sales Development Representative

  • Remote Appointment Setter

Avoid:

  • Vague titles

  • Excessive capitalization

  • Clickbait wording

  • Emoji-heavy titles


Clearly Explain the Role

Use the job description to explain:

  • What the candidate will do

  • Daily responsibilities

  • Expected outcomes

  • Team or department context

Candidates are more likely to apply when they clearly understand the position.


Be Transparent About Compensation

OnlineJobs strongly recommends transparent compensation information.

Include:

  • Salary or commission structure

  • Pay ranges when possible

  • Payment frequency

  • Bonus opportunities if applicable

Transparent compensation improves:

  • Candidate trust

  • Application quality

  • Job performance in search


Describe Required Skills and Experience

Clearly explain:

  • Required experience level

  • Important technical skills

  • Software or platform knowledge

  • Communication requirements

  • Language requirements if applicable

Be realistic about requirements to avoid discouraging qualified candidates unnecessarily.


Explain the Work Setup

Let candidates know:

  • Whether the role is remote or in-person

  • Expected work hours

  • Time zone expectations

  • Full-time or part-time status

This helps candidates determine if the role fits their availability and location.


Keep the Description Organized

Well-structured descriptions are easier to read.

We recommend separating information into sections such as:

  • Responsibilities

  • Requirements

  • Compensation

  • Benefits

  • Work schedule

Avoid large walls of text whenever possible.


Use Professional and Friendly Language

Candidates respond better to professional, respectful, and human communication.

We recommend:

  • Writing clearly and directly

  • Avoiding overly aggressive language

  • Keeping expectations realistic

  • Using inclusive and welcoming wording


Avoid Common Mistakes

Try to avoid:

  • Extremely short descriptions

  • Missing compensation details

  • Unrealistic promises

  • Duplicate job posts

  • Excessive formatting or spam-like text

  • External contact information in public listings

These issues may reduce candidate trust and can sometimes trigger moderation review problems.


Improve Search Visibility

Detailed job descriptions can help improve:

  • Search visibility

  • Candidate matching

  • Recommendation placement

  • Overall application quality

Including accurate skills, compensation details, and role information helps candidates discover your listing more easily.


Troubleshooting

Why am I receiving low-quality applications?

This often happens when:

  • The job description is too vague

  • Compensation is unclear

  • Requirements are missing

  • The role expectations are confusing

Improving clarity usually improves applicant quality.

Can short job descriptions still be approved?

Yes, but detailed and professional descriptions generally perform much better and may pass moderation more smoothly.

Should I include contact information in the description?

No. Public job descriptions should not include direct contact information or requests to apply outside the platform.


Pro Tip

Before publishing, read your job post from the candidate’s perspective.

A clear explanation of responsibilities, compensation, expectations, and growth opportunities can significantly improve both application quality and hiring speed on OnlineJobs.

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